Example: Imagine you are in a conversation with a friend who is trying to communicate a message to you in words, tone, and body language. Its message has a rational (informational) value and an emotional component. If you think only about the spoken words (informative value), your ability to influence a friend and really understand the words will be very limited and mostly reactive.
If you ignore emotional states portrayed in a nonverbal way, you will react rather than make an impact. Your answer will be based on your values and not on the values of friends.
Reactive communication is thus undirected towards the target and means that man mostly reacts to external stimuli. Proactive communication, on the other hand, is always goal-oriented, and if we have no other goal, we want to leave the interlocutor in a better emotional state than he was before.
Proactive communication means regaining power and control over your life. Advanced proactive communication techniques mean that we have the ability to influence first with inspiration and only then with power.
More effective techniques we learn mean more opportunities for a full life, which is reflected in:
- Positively oriented communication.
- Monitoring the response and adjusting suggestions.
- The ability to achieve the desired effect with the slightest suggestion.
- Mastering yourself and others – taking back control.
- Awareness of the current emotional state and thus life in the moment.